July 13, 2009

Word-of-Mouth, web 2.0, Technology and your business reputation

I was reading an article [1] about Word-of-Mouth driving more clients to our small businesses, and how we can take advantage of the Internet. The article highlights benefits of online reputation of dentists and how to leverage Internet technology to build online recognition. The author mainly pointed out advantages of search engines; in particular Google, and its “relevant keyword positioning” to bring reputable professionals on search results. Unlike its heading, there was little mention of Online Social Networking Communities as promotional vehicles!

Building a successful professional recognition on the Internet is only achievable if we correctly use Search Engine Optimization (SEO) techniques. This is just half-way through our action. The other half depends on how we utilize relevant social-networking communities on the Internet to build our recognition. To me these two points are two faces of the same coin; If both actions are not taken concurrently, we can not expect an optimal result.

Be aware that no single solution is applicable to every business. Each business has its own Search Engine Optimization proceeding. Also, individual business entities have created their own social-networking communities on the Internet. Softinet, Inc. has been providing customized marketing solutions since 2000. We have track record of multiple Return on Online Investment (ROI).

[1] Word-of-Mouth 2.0: Gain New Patients With Your Online Reputation”; By Dr. Lorne Lavine, published on Sidekick, Summer 2009

June 18, 2008

Part1: HTTPRequest - setting up the object

Category: Ajax, Technologies — Corina @ 11:14 pm

Ajax (asynchronous javascript and XML) is a group of inter-related web dev techniques used for creating web applications. Few major benefits are: usability, separation of data, format, style and function; request and send data to the server without reloading the page, by using http requests.
If you want to know how Ajax become part of the web, checkout this extremelly interesting post, The birth of AJAX - an amazing story.
The XMLHttpRequest object is supported by Internet Explorer 5.0+, Safari 1.2, Mozilla 1.0 / Firefox, Opera 8+, and Netscape 7.
Create the object

function getXMLHttpObject()

var xmlHttp;
try{//mozzila, firefox, opera
xmlHttp = new XMLHttpRequest();
xmlHttp = new ActiveXObject("Msxml2.XMLHTTP");
try{//ie. 5
xmlHttp = new ActiveXObject("Microsoft.XMLHTTP");
alert("your browser does not support ajax");
return false;
return xmlHttp;

xmlHttp = new getXMLHttpObject();

The XMLHTTPRequest object has

  • xmlHttp.abort() - abort/cancel all activity and reset the object
  • xmlHttp.getAllResponseHeaders() - returns all headers in a single string
  • xmlHttp.getResponseHeader(header) - takes as param an http header (string) and returns the value of the given header
  • xmlHttp.open(method, uri, [assync flag, username, password]) - method - GET/POST, uri , flag - true or false [true if omited], username and password null if omited; this method is calling the server and does not return any value
  • xmlHttp.send(param) - data to be transmited to the server; xmlHttp.send() same as invoked with null xmlHttp.send(null); does not return a value; if send is invoked with parameters, the content type has to be set up before via setRequestHeader
  • xmlHttp.setRequestHeader(header, value)
    - create or change a header


  • xmlHttp.onreadystatechange - of type Event Handler
  • xmlHttp.readyState - the status of the request
    • 0 = uninitialized
    • 1 = loading
    • 2 = loaded
    • 3 = interactive
    • 4 = complete
  • xmlHttp.responseText - server’s response as a string; the ready state value has to be 3 or 4
  • xmlHttp.responseXML - dom compatible xml data; ready state must be 4[otherwise is null]
  • xmlHttp.status - numaric value of the server status [i.e. 404]
  • xmlHttp.StatusText - text value of the server status [i.e. not found]