July 13, 2009

Word-of-Mouth, web 2.0, Technology and your business reputation

I was reading an article [1] about Word-of-Mouth driving more clients to our small businesses, and how we can take advantage of the Internet. The article highlights benefits of online reputation of dentists and how to leverage Internet technology to build online recognition. The author mainly pointed out advantages of search engines; in particular Google, and its “relevant keyword positioning” to bring reputable professionals on search results. Unlike its heading, there was little mention of Online Social Networking Communities as promotional vehicles!

Building a successful professional recognition on the Internet is only achievable if we correctly use Search Engine Optimization (SEO) techniques. This is just half-way through our action. The other half depends on how we utilize relevant social-networking communities on the Internet to build our recognition. To me these two points are two faces of the same coin; If both actions are not taken concurrently, we can not expect an optimal result.

Be aware that no single solution is applicable to every business. Each business has its own Search Engine Optimization proceeding. Also, individual business entities have created their own social-networking communities on the Internet. Softinet, Inc. has been providing customized marketing solutions since 2000. We have track record of multiple Return on Online Investment (ROI).

[1] Word-of-Mouth 2.0: Gain New Patients With Your Online Reputation”; By Dr. Lorne Lavine, published on Sidekick, Summer 2009