March 29, 2009

How to market your business in our current economic turmoil?

Category: Online Marketing, Search Engine Optimization — David @ 4:24 am

A cost effective marketing involves many parallel pursuit. One of effective marketing activities is online marketing, which entails engaging in, and tracking multiple online marketing channels concurrently. In ever-expanding Internet networks, relying on one-or-two channels to outreach your targeted audience will not be a cost effective approach. To justify higher Return On Investment (ROI), we ought to try any possible online network to downpour traffic to our web site.

We are in an extreme down turn era and all indicators suggest that current economic turmoil will last till at least the end of summer of 2009! Almost all sectors of economy is experiencing hardship, except bio-tech, healthcare, education, and to some lesser degree, IT (Information Technology) that are in slightly better situation! At hard times, we all start to be creative – hence I think many businesses will transform their models and strategies to bypass current financial tsunami.

One of the most cost effective customer outreach is online marketing. Rich-content, high-traffic, user-generated, and community web sites of new Internet era have created highly visible hubs to place targeted advertising for qualified sales leads generation. Online marketing is a first-class spot for leads generation, as most organizations will be relying even more on cost effective Internet presence, to market their products and services.

Internet is still expanding exponentially! Never before human history has recorded freely-available information, as there are hundreds of millions of web sites full of valuable (and sometimes not-so-useful) content. However, having a graphically appealing web presence, with a mesh if information, wouldn’t bring sales leads anymore. If the content of a web page is not at the top of an online search results (regardless of search tool), its content will be buried under tons of other subject matters. Online marketing of a printed brochure for instance, is very different than its online counterpart. An online brochure needs to have a UI designer to create it for its target audience, a web engineer to correctly construct its feel and look, and a proactive marketer to drive its community outreach for effective Return On Investment (ROI).

With unemployment in double digits and popular spending in its lowest level in the past few decades, it is absolutely critical for marketers to maintain and expand their networks. Online marketing differs from its traditional approach in its effective execution. Just having a web site, including targeted META information is not enough anymore! Search Engine Optimization can not bring adequate traffic to justify the investment anymore! A proactive online marketer ought to utilize all available tools to bring their products and service to customers’ awareness. Internet marketing community reports and newsletter coupled with proactive utilization of online networks (such as LinkedIn, Facebook, Youtube, etc.) are a few of the tools exploited to outreach online consumers and target audience.

Contact David at Softinet, Inc. for your next online marketing project.